The Wall Street Journal has an interesting article about a new venture from Borders: a pilot program aimed at building on the booming teen market, which includes a healthy percentage of graphic novels. Borders is going to add a teen department (that includes graphic novels, fantasy, and YA books) to the majority of its stores before the end of August. Included within the article is this interesting fact: revenue from teen-oriented publishing is up 13% this year.

This seems like a smart move. Any trip to a bookstore's graphic novel section shows a lot of teens hanging out reading. (At least that's always my experience.) Capitalizing on it is a great way to keep the momentum going. Mainstream bookstores seem to be struggling with how to adapt to serve a marketplace like this one. If Borders can make it work, it's got a lot of potential attached.